How to detect unauthentic social media agencies: The Perspective way

The Digital World is full of digital media agencies, how to choose from the right set of choices, today we will try to find answers to this very question. Stay tuned.

It never feels good to make a bad decision. But do you know what feels worse? Realizing too late that you should have recognized the bad decision sooner. Selecting an unauthentic media agency could be your next biggest mistake. Well, if you ask me, it's all about perspective, if you are watching and listening for signs properly, there are chances you will not make mistakes. Here are some signs to detect an unreliable social media agency:-

1. Creative

A truly consumer-centric storytelling engine is what is born out of creativity, they will surely lack this. Most authentic agencies lean on power of creative minds to find the "right" solely based on consumer reaction. The result? Powerful creative that works born from the consumer up.

2. Media

They will mostly care about potential reach, not business outcomes.Unreliable agencies often relentlessly focus on one thing: potential reach for brands rather than business results. A deep respect and intimate knowledge of channels where consumers are spending their time, and building modern planning, buying and analytics disciplines that drive consumers to act is the missing ingredient.

3. It's not about people

They put sales and outreach over human beings at the forefront of everything they do. Often times they don't have strategy mixed with practicality, humility and empathy.

4. 'One Big Idea'

Media agencies that are unauthentic are focused on 'One Big Idea' that can power the brand for months and works on multiple platforms, it is one of the major red flags because there's no foolproof idea that works on diverse social media platforms.

Finally, it's all about perspective, if you ask me, always watch for these signs to make accurate decisions and don't fall for traps set by them. Social Media agencies are a powerhouse of ideas and executions, don't take them for granted.